CERAM Business School has just celebrated its fortieth birthday by launching an MBA. In the heart of the beautiful Cote D’Azur in the South of France, CERAM is located in the Science City of Sophia Antipolis. This location, and CERAM’s long-standing reputation for innovative courses and international partnerships, are good reasons for taking this new MBA seriously.

But the new programme has other claims on the attention of students who wish to prepare for careers in the global world of international management.
CERAM has based the course structure on the research strengths of its faculty, offering specialist tracks in such themes as high technology entrepreneurship, multi-cultural management, services and tourism marketing, knowledge management, information systems, and global risk management.

A key feature of the new MBA is the opportunity to undertake a live consultancy project under the supervision of a member of the faculty in an enterprise.

The new Scientific Director of the MBA is David Weir who joined CERAM three years ago after a career spent partly in business and mainly as a Dean and Director of three of the United Kingdom’s leading Business Schools. He led Business Schools at the world-renowned Bradford School of Management which under his direction was rated in the top group for research in the 1990s, the Newcastle Business School rated as “excellent” for its teaching, and Glasgow University, founded in 1451 on the Pope’s advice on the model of “our University of Paris”, so, he jokes that “his European pedigree is based on a pretty long tradition”.

The philosophy of the MBA is clearly an international one ; CERAM has strong joint programmes with partners throughout the world. David Weir is also responsible for creating a network of Business Schools in the Mediterranean region, linking schools in France, Spain, Italy, Portugal, Morocco, Tunisia, Lebanon and Turkey and the ethos of this dynamic, multi-cultural world of trade, technical innovation, and knowledge-creation infuses CERAM.

So, as well as the core topics of Strategy, Marketing, Finance, Accounting, Operations, Human Resource Management which are found in all MBA programmes, there are opportunities to learn from the dynamic, global diversity of the student and faculty body.

Professors from Europe, the USA , Asia and Latin America contribute to the programme. A dedicated intranet supports all the course material, making for user-friendly learning. Languages are a central feature of the CERAM approach and Professor Gill Rosner leads a large group of language teachers who can help prepare the MBA students not just in French and English of course but in the mastery of other world languages of business.