Integrated
Marketing Communications at Northwestern
University
Thinking
about an MBA in marketing?
Take a closer look at the Integrated Marketing
Communications (IMC) master’s program
at Northwestern University.
IMC
starts with a solid business foundation
in finance, statistics and organization
behaviour, and then adds greater depth
with coursework in marketing management
and marketing communications.
Advanced course offerings include:
Brand strategy
Database marketing
Marketing research
Marketing models
Marketing measurement
Public relations
Part of
the world-renowned Medill School of Journalism,
the IMC program connects to the real world
of marketing through nationally recognized
faculty, industry-related class projects,
and corporate residencies for our full-time
students.
IMC at
Northwestern will give you both the quantitative
skills and the communications skills today’s
employers demand.
Located
20 Kilometres from the heart of Chicago,
the IMC program puts its students within
reach of a business and marketing hub.
