Digital marketing is playing an increasingly important role in business. The ability to manage and market your products and brands effectively, reaching out to your customer base and growing your reputation are all vital parts of running a successful business. An MBA in marketing will develop these skills by giving you the contacts, expertise and knowledge needed to progress.
The content of a marketing MBA will be split between core business modules such as accounting and finance, human resources and strategic management, and more focused marketing electives based around PR, market research and promotion. You should expect to study various marketing case studies and carry out test promotions and campaigns.
Some modules you may study include:
You should expect an MBA in marketing to take between 12-24 months to complete full time, depending on the institution and country where you choose to take the program. A part-time international MBA program can last between two to four years to complete.
Most MBA programs are structured around core business modules complemented with electives based on your chosen specialism. Assessment will be via exams, discussions, projects and a final dissertation.
Marketing is a creative and exciting field, full of innovation and new ideas. Your MBA in marketing will give you the contacts and knowledge to grow your career, whether through promotion at your current employer or by striking out on your own.
Some of the jobs you may be able to do after graduating include:
The entry requirements for an MBA in marketing will be different for each business school and program. Most courses will require you to interview, whether in person or by phone, as well as submitting references and a CV.
Most international MBA programs will require you to demonstrate the following:
If you would like more information on an MBA in marketing or other international MBA programs, sign up for our Free Application Service to view a selection of leading MBA programs around the world and to apply online.