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How do you decide
where to pursue an MBA? Well, if you base your
decision on a program's effectiveness in teaching
analytical skills, it's apparently hard to go
wrong. Big schools, small schools, well-known
schools, and little-known schools - they all produce
MBAs who get high marks for analysis and technical
competency. In contrast, the concurrent mastery
of people-management, leadership and teaming skills
- and the opportunity to build cohesive relationships
with cohorts - are greater variables in choosing
among competing programs.
Analytical
Skills: Consistently High Marks
As a young professional contemplating the MBA
experience, the choice among programs will not
likely yield a measurable difference in the mastery
of technical and analytical skills. These skills
are the hallmark of virtually every accredited
program. In fact, in every "consumer"
survey asking employers of MBAs what attributes
among graduates they routinely find most developed,
analytical skills are always at the top of the
"most satisfied with" list.
People Skills: Consistently
Low Marks
If we glean from the same employer surveys the
other consistent pattern of responses, then most
MBA programs do a lousy job of teaching soft management
skills. Interpersonal, people-management and teaming
skills consistently rank among those attributes
that employers find the least well-developed among
MBAs, and these are the skills which employers
are least satisfied with when they have hired
an MBA.
Curriculum changes over the past decade - and
there have been many changes over-sold as "revolutionary"
- have begrudgingly nodded to the expressed frustrations
with MBAs who can't manage, not to mention lead,
fellow employees. But in most of these celebrated
curriculum revisions, a nod is all you'll get.
The faculty and administration of most graduate
business schools are trained to deliver analytical
skills, not people skills, and they are not about
to retool in soft skills or abandon their tenured
posts to those who have those skills.
As it turns out, both faculty and MBA students
are more comfortable with the traditional preoccupation
with analytical and technical skills training.
A majority of MBA candidates have technical backgrounds
in fields like engineering, finance, accounting
and the sciences. This makes the adoption of soft-skills
curricula ever more challenging, since it takes
both the consumers and suppliers outside of their
comfort zones. What we've been teaching in MBA
programs is easy for professional engineers; what
we haven't been teaching is not.
So the challenge for an aspiring MBA student
is to identify that relatively small set of suppliers
who are responding to what the ultimate consumer
of MBA talent, the employer, has been telling
mostly deaf ears over the past decade.
Whether schools feel comfortable with soft-skills
training or not, the failure to effectively help
students to develop and strengthen those skills
represents a considerable diminution of the value
of the MBA curricula. The reality is that as business
managers rise in their organizations and take
on ever-greater responsibilities, the percentage
of their time devoted to "people problems"
increases exponentially. The CFO of one of the
world's largest soft-drink giants, whose training
had been in accounting, once told me that 95 percent
of his time was spent dealing with people problems;
the financial issues had to be compacted into
the remaining 5 percent.
Connections: The Ultimate Enduring
Value
Finally, we come to probably the most important
and most enduring benefit for those MBAs lucky
enough to have acquired it: deep, personal relationships
with other MBAs. When I talk with MBA graduates
about their various experiences and results, regardless
of where and when they studied, those who developed
close personal relationships cite these as the
primary enduring benefit from their MBA programs.
For those whose programs failed to foster a strong
sense of connection among their student colleagues,
the entire MBA experience is discounted as little
more than a "hurdle" to have jumped
over in pursuit of greater management responsibility,
rather than as a time of personal growth, important
learning and life-enhancing relationships.
As important as relationship building is to the
MBA experience, few programs make a conscious,
energetic effort to facilitate that process. That
failure diminishes the value of services rendered
to their MBA clients, and accordingly leads to
lower retention rates and a diminished sense of
alumni loyalty and support once the students finish
their programs. In other words, ignoring the relationship-building
aspect of an MBA program yields the worst case
"lose-lose" outcome: a diminished experience
for students, diminished retention rates for the
school, diminished levels of alumni support and
enthusiasm for the school, a diminished reputation
for the program and, ultimately, diminished rates
of applications and admissions.
This is a colossal loss for both programs and
their students, and it's a needless one. Facilitating
connections and relationship building can be and
ought to be an objective of every credible MBA
program, but it takes more than merely providing
lounge space for students to congregate before
and after classes, or workspace for student teams
to hold team meetings. It takes structured programming
that either explicitly, or as a by product of
building leadership and teaming skills, brings
students together in the kind of intensive work
(and play) circumstances that foster the development
of strong, enduring personal relationships. Outdoor
experiential-based training programs, for example,
can be woven into a skills-building course in
leadership and team development, ideally offering
an extended retreat component that keeps a cohort
group in close proximity for several days and
nights. The result of this kind of investment:
the creation of life-long personal relationships.
Alumni who are five, ten and more years removed
from their MBA studies say the quality and quantity
of lasting personal relationships are the ultimate
enduring values of their MBA experience. Prospective
MBA students should expect that - should demand
that - from their MBA programs.
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